Convergency Marketing Blog

Why Your Marketing Strategy Must Include Creating Buyer Personas

Posted by Suzanne Harrison on Apr 22, 2017 3:58:19 PM

Who are your customers? Can you paint a picture of them and understand their likes and dislikes? What motivates them? What are their goals and challenges? How can you help them? 

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Topics: Buyer Personas, Effective Customer Communication

Does Your Marketing Strategy Still Work for 2017?

Posted by Suzanne Harrison on Jan 20, 2017 1:49:00 PM

 

It's a New Year--and before we get too far into it, this is a great time to look at your inbound marketing strategy to be sure it's still right and sets the state for the best possible outcome for your business in 2017.

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